Tuesday, September 4, 2012

Top 5 Things You MUST Consider When Outsourcing Your Lead Gen Efforts to a Telemarketing Company

Over the years that we have been in business, we have had many prospects and clients ask us what to look for when choosing a marketing company to work with. We have put together a "Top 5" list of what to look for when choosing your marketing partner, or really any company with which you are looking to conduct business..
How Long Has the Company Been in Business? This is an important factor to look at when choosing a marketing partner. If a company is new, do they have the experience, and the processes in place to be successful for you?
BBB Rating - This is always a good measuring stick to go by while you are doing your research. The higher the rating, the more trustworthy the company is. Look at the complaints against the company, and how they were eventually resolved.
Know the Business Structure and Employment Practices of the Firm You Select (or you could end up with an employee you didn't know you had!)
Start-ups or un-incorporated firms will sometimes illegally or mistakenly classify their employees as "Independent Contractors", perhaps in an effort to avoid paying taxes and Worker's Compensation Insurance on their "Employees". If there is ever a claim for injuries or wages, the "Employee", or even the firm you contracted with, will likely come after whomever has the deepest pockets. Even if you win the claim, there will be substantial costs incurred to litigate the dispute.
For further information, see the IRS publication HERE and speak with your CPA about how to classify and report payments for services rendered to an un-incorporated individual or entity, ESPECIALLY if the potential payee utilizes Independent Contractors to fulfill their contractual obligations to you. Do your due diligence!
Do They List Client Testimonials? Reading through the testimonials listed on the company website is a great indication of how well the company is regarded by their clients.
Proven Results - Any company can say they can produce results. Can they back up what they are saying with actual numbers? Do they have examples of similar clients and industries to compare your campaign to?
TeleContact Resource Services has been in business for over 18 years. This has allowed us to work for companies representing over 50 different industries across the nation. There is not an issue we haven't run into and been able to solve when it comes to a marketing campaign. To learn more about what we have to offer call us at 800-551-0567 or Fill Out Our Form.